Liquor store owners are always looking for ways to grow revenue without expanding square footage. The good news: there are plenty of high-margin items that complement your core business and are easy to stock, track, and reorder.
Here are 15 items worth carrying in your liquor store, depending on what your state and local laws allow.
1. Cocktail Mixers
Tonic water, club soda, ginger beer, and specialty syrups sell consistently alongside spirits. Stock a range from budget to premium — a customer buying a nice bottle of gin will often grab premium tonic to go with it.
2. Bagged Ice
Ice is one of the easiest add-ons in the business. Margins are solid, storage is simple, and demand is constant — especially in summer and around holidays. Hard to run a party without it.
3. Snacks
Chips, mixed nuts, crackers, and charcuterie-style snacks pair naturally with beer and wine. A small snack section near the register drives reliable impulse purchases.
4. Gift Bags and Tissue Paper
A bottle of wine makes a great gift — but only if it’s wrapped nicely. Stocking gift bags, tissue, and ribbon captures the last-minute gift buyer who doesn’t want a second stop.
5. Wine Stoppers and Pourers
High-margin, low-footprint accessories. A quality wine stopper or aerating pourer sells for $8–20 and costs almost nothing to carry. Display them near the checkout for easy grab-and-go.
6. Cocktail Accessories
Jiggers, muddlers, cocktail shakers, and bar spoons appeal to home bartenders. You don’t need a huge selection — a few solid options at different price points is plenty.
7. Koozies and Insulated Bags
Beer koozies and insulated six-pack carriers are natural impulse buys. Consider branded versions with your store name — free advertising every time a customer uses one.
8. Non-Alcoholic Beverages
NA beer, sparkling water, and premium sodas are growing fast. Customers buying for a party need options for guests who don’t drink, and NA selections are increasingly expected in a well-stocked store.
9. Cigars and Accessories
A small humidor section pairs naturally with a spirits-focused store. Single cigars and lighter accessories are easy to add without a full cigar shop setup — and the margins are excellent.
10. Lottery Tickets
In states where liquor stores can sell lottery tickets, this is a consistent traffic driver. Regular lottery players come in frequently, and while they’re there, they often pick up a six-pack.
11. Greeting Cards
Birthday, congratulations, and holiday cards fit naturally next to gift bottle displays. They take minimal space, move reliably, and round out a gift purchase without a second stop.
12. Candles and Home Fragrance
Premium candles — especially spirits-themed scents — are popular gift additions. They photograph well for social posts and appeal to the same customer buying a nice bottle of whiskey.
13. Party Supplies
Plastic cups, napkins, bottle openers, and cocktail picks are natural companions for anyone buying for an event. Keep a small section near the beer cooler where party shoppers are already browsing.
14. Local and Specialty Foods
Local honey, artisan jam, gourmet crackers, and specialty chocolates pair well with wine and whiskey. These also support local producers and give your store a distinctive character that chains can’t easily replicate.
15. Premium Mixers
High-end sparkling waters (Topo Chico, San Pellegrino) and craft mixers (Q Mixers, Fever-Tree) are strong sellers. Customers buying premium spirits expect premium mixers — and they’ll pay for them.
Tracking Non-Alcohol Inventory in Your POS
Carrying these items profitably means tracking them properly. Your POS should make it easy to set reorder points, monitor sell-through by category, and catch shrinkage before it eats your margin.
mPower’s inventory system handles your core alcohol inventory and all ancillary products in one place — reorder alerts, purchase orders, receiving workflows, and margin reports by category. See how mPower works for your store.