Liquor Store Ideas

10 Liquor Store Marketing Ideas That Actually Work in 2026

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10 Liquor Store Marketing Ideas That Actually Work in 2026 Most liquor store owners didn’t get into this business because they love marketing. You got into it because you’re passionate about the products, you saw an opportunity in your community, or you inherited a business that’s been serving customers for years. Marketing was probably not … Read more

Coupon Ideas for Liquor Stores

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Coupon Ideas for Beer, Wine, and Liquor Retailers If you are wanting to run a promotion to get customers to either come back or just walk into your door for the first time, you may want to offer a coupon promotion. There are a few different ways you can market the promotion and switch it … Read more

15 Items to Sell in a Liquor Store to Boost Revenue

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liquor store items

Liquor store owners are always looking for ways to grow revenue without expanding square footage. The good news: there are plenty of high-margin items that complement your core business and are easy to stock, track, and reorder. Here are 15 items worth carrying in your liquor store, depending on what your state and local laws … Read more

Liquor Store Promotion Ideas | Travel and Food Pairings

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Liquor Store Promotion Ideas of Travel and Food When running a liquor store, it can be vital to market to your customers in different ways. We’ve previously posted general promotion ideas located here. This time, we wanted to share a few unique ways you can incorporate food and travel into your promotion schedule. Food Pairings … Read more

How to Improve Liquor Store Sales

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How to Improve Liquor Store Sales Technology and the way we purchase things is constantly changing.  Therefore, you always need to be thinking of ways to improve the store and/or your marketing strategy. By having a liquor store POS system in place, you should be able to seamlessly implement new ideas and tactics to improve … Read more

How Liquor Stores Can Market to Their Customers This Holiday Season

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Liquor Store Marketing Can Be Easy and Affordable Marketing to your customers doesn’t always have to take thousands of dollars or an out of the box idea. Sometimes, it can be just as simple as letting them know if upcoming promotions. Below are a few simple options, when utilizing in-store or email marketing, to get customers … Read more

Deciding on a Liquor Store Loyalty Reward Program

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Liquor Store Loyalty Reward Program

Customers are familiar with reward programs and studies have shown that the more rewards available to them, the more they will spend. Today, majority of reward programs rely on points. When a customer earns enough points from purchases, they receive a type of reward. For most companies, the reward is a percent or dollar amount off their next purchase. Before we begin the process of starting a reward program, dorewardes your current point of sale system support reward programs (bonus points if it’s mPower)? If so, continue reading. If not, check out mPower Beverage customer management information here. A key to having a great reward program, is for it to work seamlessly within your POS.

Are you ready to start a Reward Program?

First, determine what type of reward you will offer your customers. Will it be a point value, instant cash back, or access to special pricing? If you are undecided, read the descriptions below to help in your decision process.

  • Points to In-Store Credit
    • Once a customer reaches a certain amount of points, that amount will turn into in-store credit. For example, 500 points equals $5.00 in-store credit. A customer hits 525 points on their most recent purchase. They will now have 25 points and $5.00 store credit on their account. The customer can use this credit at any time, or continue to let it accrue over time.
  • Instant Cash Back
    • Customers can receive a certain percentage of cash back into their account. This is a percentage of your choosing such as 1% or 2%. Customers can then use that cash back on their next visit or let it accrue over time.
  • Special Pricing
    • Customers may pay an annual fee and get added to the rewards customer group to receive special pricing on all or specific items.

Secondly, will there be extra incentives for signing up? Here are some offers liquor stores have given their customers just for joining:

  • Emails regarding sales and promotions.
  • Member only events.
  • Priority access to select products.

Finally, give your point system a name! Here are a few that liquor stores have used:

  • ZCard
  • Celebration Members Club “CMC”
  • ‘Store Name’ Customer/Loyalty Rewards

Remember to take your time in deciding what you will offer your customers. When you’re ready to get started, get with your support representative to take all the steps needed to set up your rewards system so it is done correctly.

Most importantly, don’t forget to let your customers know the fine print of your reward system. Common questions include: Are points exchangeable on merchandise or mixers as well? Do points ever expire? Be up front with your customer. They may not be happy if they unexpectedly find out they cannot discount the store t-shirt they’ve been saving for or their points expired yesterday.

5 Promotion Ideas for Your Liquor Store

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5 Promotion Ideas for Liquor Stores

Being the owner of a liquor store brings many responsibilities. Within those responsibilities, you will need to learn how to promote your store within the restrictions of the liquor industry. However, there are many things you can do within your store to attract new, and returning, customers. Offering a fun experience and customer appreciation can go a long way.

Here are 5 promotional ideas that will help you to leave a lasting impression on your customers.


calendar1. Tastings
Offering your customers of a sample of an item that you are promoting can be a great way to increase sales of that item. You can even go one step further to offer different cocktails by using the same spirit. By having a variety of choices, your customer can see how versatile that item is. Just remember to keep the samples small so no one can become impaired and to do the samples on your busiest days to give you the best chance to sell the product. (Depending on your store location, be sure the tastings are allowed based on your state laws and obtain a state permit when required).

sale (1)2. Product Promotions
Offer product promotions. These can be in the form of build your own 6-pack, buy 2 get 1 free, buy 2 get $3 off, buy a case discount, and so much more. Choose the best promotion for your product and customer base. Promotions can also align with tastings or wine club by utilizing promotions during a specific day and/or time. Check out how easy to set up promotions within the back office within mPower Beverage Software.

giftbox3. Promotional Items
By offering your customers a promotional item, you are giving them a reminder of you. Offer Koozies with your logo, address, and/or phone number. Keep pens on the counter with your logo as well. To go one step further, keep bigger promotional items such as t-shirts, beer mugs, or wine glasses on hand and give them to anyone who spends a specified amount of money within the store or buys a certain product. For example, Suzie comes into the store and spends $65 on wine. Joe gives her a t-shirt upon checkout for spending over $50. Another example would be Jack comes in and buys a bottle of Grey Goose. Kelly gives him a low-ball glass with store logo upon checkout as a promotional item for purchasing the bottle of the week.

star (1)4. Loyalty Rewards Program
Have a loyalty rewards program within your store. Offer rewards in points or dollars to entice customers to come back. By offering customer rewards, you are increasing the possibility to gain repeat customers and having them spend more than their intended amount to reach a desired reward. Check out how easy to is to set up loyalty rewards within mPower Beverage.

yelp5. Social Media
Social media can be a key component of advertising your store. Promote your products or events on your social media. Encourage reviews on Google, Yelp, or social media platforms. Additionally, you can utilize social media platforms to promote causes you support, upcoming fundraisers or sponsorships. Most importantly, don’t forget to be authentic. Let your customers get to know you and build a relationship with you and the store. This not only gains repeat customers, but it spreads your store by word of mouth.

Have you tried any of the mentioned promotion ideas, or plan to? Let us know in the comments!

 

If you would like to know how mPower Beverage Software can help you with your product promotions and loyalty rewards, please reach out to us by clicking here.